The most common statistical measurement of the internal consistency and reliability of a composite survey scale is called: 80 O Einstein's velta O Cronbach's Alpha O Celsius O Fahrenheit O Botticelli's Beta Question 7 The Euromonitor article promotes an approach to segmentation using a broad base of PREVIOUSLY CONDUCTED SURVEY DATA. This type of information resource is called: F3 Qualitative data Primary data Speculative data Secondary data DOD DOO F4 9 F5 MacBook Air F6 F7 11 F8 34 pts F9