The Most Important International Market Opportunities Franchising This is when a corporation works under a foreign company's brand name . McDonald's is one of the most well - known franchised brands in the world . You get quick brand recognition when you launch a franchise . Ensure logical and optimum resource utilization , Logical resource allocation and best usage at the international level are some of the primary advantages of the international market. It invites all nations to export whatever surplus they have . Raw materials, crude oil, consumer products, and even machinery and services are examples. In addition, the foreign market creates demand for new goods as a result of rapid industrial progress. The industrial economy grows as a result of this . International marketing directs a country's industrial development . New job prospects, full usage of natural resources, and so on while some of the challenges of Foreign Policy, Foreign Relations, and Foreign Politics Nuances Politics, policies, regulations, and cross-national ties all have an impact on business. Because those ties can be complex , it's critical that you keep up with news from the countries where you do business . Taxes, labor regulations, raw material costs, transportation infrastructure, educational systems, and other factors can all be influenced by political actions.