The most important/essential results from the latest decision round that company managers need to review/study in order to guide their strategic moves and decisions to improve their company's overall performance and competitiveness vis-a-vis rivals in the upcoming decision round are the celebrity endorsement data and the 4 graphs showing branded prices and S/Q rating trends in each of the four geographic regions on p. 8 of the FIR. the Comparative Competitive Efforts section of the Competitive Intelligence Report for each of the four geographic regions. the Income Statement and Balance Sheet data on p. 5 of the FIR. the Industry Scoreboard and each company's performance on EPS, ROE, stock price, credit rating and image rating displayed on the first 3 pages of the FIR. the data in the Performance Highlights Report and on p. 4 of the FIR.