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The most unlikely element of a localized multidomestic strategy is Multiple Choice selling directly to buyers (perhaps via the company's website) to avoid having to
The most unlikely element of a localized multidomestic strategy is Multiple Choice selling directly to buyers (perhaps via the company's website) to avoid having to establish networks of wholesale/retail dealers in each country market. granting country managers fairly wide strategy-making latitude. scattering plants across many host countries, each producing product versions for local area markets. adapting marketing and distribution to the buying habits, customs, and culture of each host country. considering the preference for local suppliers (use of some local suppliers may be mandated by host governments)
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