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The movie The Invention of Lying takes place in a world where everyone can tell only the absolute truth. An advertisement for Coke admits there

The movie The Invention of Lying takes place in a world where everyone can tell only the absolute truth. An advertisement for Coke admits there is nothing new about the product and that it's basically just brown sugar water. It ends with the tagline: "Coke. It's very famous." How is Coke using advertising in this fictional advertisement?
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as a signal
as part of the product
both as a signal and the conveyor of new information
as conveying new information

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