The movie theater industry is currently struggling. Their customers are individual consumers who have a large number of attractive alternatives, such as streaming services with a wide range of content. Furthermore, it costs nothing to switch between alternatives. The 3 largest players in the movie theater industry each have 25% market share, while the remaining 25% is split among hundreds of smaller, independent chains. Buyer power in this industry is:

Group of answer choices

Low

High

Depends on the theater

There is not enough information to say