The name and taste of Coca-Cola is known to almost each and every individual in Bahrain as well as throughout the world. This carbonated soft drink holds the most market share in the soft drink market and got itself a special seat in each and every gathering. The Coca-Cola Company has on occasion introduced other cola drinks under the Coke name. The most common of these are Diet Coke, along with others including Caffeine free Coca-Cola, Diet Coke Caffeine free, Coca Cola Zero Sugar, CocaCola Cherry, Coca-Cola Vanilla and the list goes on. It has capitalized on each and every opportunity to market itself effectively and place itself in the middle of every gathering. The main reason for such an outstanding placement of product goes to the way they have established the connection between every occasion and the need for Coke to be present there, product design and creative advertising. Q1. In the context of the above given case, Coke used product line type on promoting, Define valid reasons of developing marketing plan to promote their products. (10Marks] Q2. Coke introduced other cola drinks under the Coke name, discuss the characteristic of a customers focused by companies like Coke, [10 Marks Q3. Assess creative advertisement managed by coke to be the favorite of people. (10 Marks) Q4. Analyze the advertisement appeal created by different brands. [10 Marks]