The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student athletes from 1,268 North American institutions and conferences. It is one of the largest organizations in the world when it comes to regulating college athletics and empowering student athletes. Competition in this industry is fierce, and the NCAA is built on the grounds of competitive sports. Use the prompts below to guide your analysis and case write-up using the methodology learned in the module.

1. Prepare an economic analysis of the decision to accept a college football scholarship versus attending a prestigious academic college. Use the costs and salary information presented in the case to compute the net present value of earnings of both alternatives. State all assumptions that you make in your analysis.

2. Discuss the expectations for Jacoby Jackson if he were to accept a football scholarship and is successful in the NFL draft. Touch on what he can expect to earn during his athletic life span. State any assumptions that you make in your calculations.

3. Discuss the strategies that are important for the NCAA to consider in a time when college sports are at risk of not playing due to an economic downturn.