Question
The NCAA filed suit when an e-cigarette company applied for the mark MARSH MADNESS for an e-liquid containing nicotine. The NCAA owns the trademark MARCH
The NCAA filed suit when an e-cigarette company applied for the mark MARSH MADNESS for an e-liquid containing nicotine. The NCAA owns the trademark MARCH MADNESS. What would the NCAA have to prove in a case for trademark dilution?
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Knowledge Management In Organizations A Critical Introduction
Authors: Donald Hislop
3rd Edition
0199691932, 9780199691937
