The need for Lite Bite to recall its almond chocolate bars suggests that it had to be very concerned with: C. administered distribution. A. outbound logistics. D. drop shipping. B. reverse logistics. Question 2 2 pts 2. Dee's comments about the need to get Lite Bite products into additional retail outlets suggests the company wants to use a(n): A. intensive distribution strategy. D. selective distribution strategy. C. intermodal distribution network. B. multilevel marketing strategy. 3. Dee's suggestion that the company needed more control over the way its products were displayed, priced, and promoted prompted a lot of discussion. Mark suggested that the company should manage these marketing functions for its products at the retail outlets. Mark appears to be suggesting that Lite Bite use a(n) : C. manufacturer-sponsored marketing chain. B. franchise arrangement. A. corporate distribution system. D. administered distribution system. Question 4 2 pts 4. Currently, Lite Bite uses a lot of intermediaries to help distribute its products. Collectively, the organizations that participate in getting finished goods from Lite Bite to the ultimate consumers of its products are all part of the: A. marketing mix. B. franchise system. C. channel of distribution. D. marketing network. 5. After listening to all of the challenges and issues, Rhea said she wanted to propose a more sweeping change. Mark has already suggested doing some of the retailer's job for them. I say go even further-let's just do away with all of the intermediaries. We can perform all of their functions ourselves D. is not really very radical, since most manufacturing firms in recent years have used this approach to bring about dramatic reductions in their costs of distribution. B. is an example of an administered and contractual distribution system. A. is truly radical because it calls for the elimination of the entire supply chain. C. should be viewed with some skepticism, because it ignores the fact that intermediaries usually create enough value to justify their inclusion in the distribution process