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The new CEO of the company. Meredith feels a great responsibility to maintain the family heritage with the company. She realizes that the company needs
The new CEO of the company. Meredith feels a great responsibility to maintain the family
heritage with the company. She realizes that the company needs
to continue to develop and market exciting new products. Since
the th anniversary of the founding of the company is rapidly
approaching, she has decided to select a particularly special new
product to launch with great fanfare on this anniversary. But
what should it be As she ponders this crucial decision, Mer
edith's thoughts go back to the magnificent grandfather clock
that her grandparents had in their home many years ago. She had
admired the majesty of that clock as a child. How about launch
ing a modern version of this clock?
This is a difficult decision. Meredith realizes that grandfa
ther clocks now are largely out of style. However, if she is so
nostalgic about the memory of the grandfather clock in her
grandparents' home, wouldn't there be a considerable number
of other relatively wealthy couples with similar memories who
would welcome the prestige of adding the grandeur of a beauti
fully designed limitededition grandfather clock in their home?
Maybe. This also would highlight the heritage and continuity of
the company. It all depends on whether there would be enough
sales potential to make this a profitable product.
Meredith had an excellent management science course as part
of her MBA program in college, so she realizes that breakeven
analysis is needed to help make this decision. With this in mind,
she instructs several staff members to investigate this prospective
product further, including developing estimates of the related
costs and revenues as well as forecasting the potential sales.
One month later, the preliminary estimates of the relevant
financial figures come back. The cost of designing the grand
father clock and then setting up the production facilities to
produce this product would be approximately $ There
would be only one production run for this limitededition
grandfather clock. The additional cost for each clock produced
would be roughly $ The marketing department estimates
that their price for selling the clocks can be successfully set at
about $ apiece, but a firm forecast of how many clocks can
be sold at this price has not yet been obtained. However, it is
believed that the sales likely would reach into three digits.
Meredith wants all these numbers pinned down considerably
further. However, she feels that some analysis can be done now
to draw preliminary conclusions.
a Assuming that all clocks produced are sold, develop a spread
sheet model for estimating the profit or loss from producing
any particular number of clocks.
b Use this spreadsheet to find the breakeven point by trial and
error.
c Develop the corresponding mathematical expression for the
estimated profit in terms of the number of clocks produced.
d Use a graphical procedure to find the breakeven point.
Use the algebraic procedure to find the breakeven point.
A fairly reliable forecast now has been obtained indicating
that the company would be able to sell of the limitededition
grandfather clocks, which appears to be enough to justify intro
ducing this new product. However, Meredith is concerned that
this conclusion might change if more accurate estimates were
available for the various costs and revenues. Therefore, she
wants whatif analysis done on these estimates. Perform what
if analysis by independently investigating each of the following
questions.
How large can the cost of designing this product and setting
up the production facilities be before the grandfather clocks
cease to be profitable?
g How large can the production cost for each additional clock
be before the grandfather clocks cease to be profitable?
h If both of the costs identified in parts and were larger
than their initial estimates, would producing and selling the
grandfather clocks still be profitable?
i How small can the price for selling each clock be before the
grandfather clocks cease to be profitable?
Now suppose that grandfather clocks are produced but
only are sold.
j Would it still be profitable to produce and sell the grandfather
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