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The new product development (NPD) process, transforms concepts into commercially viable products; it is thus critical for strategy implementation and should be closely linked to
"The new product development (NPD) process, transforms concepts into commercially viable products; it is thus critical for strategy implementation and should be closely linked to business strategy. NPD is critically important to a firm's financial success. But we must not forget that the product abandonment process is almost as important for long term financial viability." Discuss by providing examples of these two aspects of product management.
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