The new UltraGuard flea collar has been on the market for about two years. The national target market (dog owners) is estimated at 75.5 million individuals. Research indicates that, in the first six months of 2020, 3.84 million dog owners purchased the UltraGuard flea collar. During the same time, approximately 12.7 million dog owners purchased flea collars. Calculate penetration share for UltraGuard during this six month period. Round your answer to two decimal places