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The new UltraGuard flea collar is about to be introduced to the market. It will be priced at $ 9 . 9 8 and has
The new UltraGuard flea collar is about to be introduced to the market. It will be
priced at $ and has unit variable costs of $ The company expects to sell
UltraGuard collars during the next six months. Some of the sales will come at
the expense of the current product, the PetArmor collar, priced at $ with
variable costs of $ Projected sales for the PetArmor collar are units
without the introduction of the UltraGuard The analyst estimates that the
Ultra Guard collar will cannibalize PetArmor collars during the introductory
month period.
The company is planning a sales promotion campaign to target veterinarians at the
time of the new product launch. The company is going to invest $ in printed
materials and samples.
Calculate the breakeven sales volume necessary to justify the promotional
campaign. Round your answer to the nearest whole number.
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