The newest trend of "adult colouring" has taken off, and some of Crayola's oldest products (crayons and pencil crayons) have been flying off the shelves of craft stores as consumers have been returning to their childhood crafting brand. Crayola even made an "adult colouring kit" for sale, as well as provided online printable pages for buyers. Where in the BCG matrix should Crayola's standard crayons and pencil crayons be located?

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