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The newly appointed Chief Executive Officer (CEO) of Holcroft Pty Ltd intends on making the organisation more competitive. He has made it clear that he

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The newly appointed Chief Executive Officer (CEO) of Holcroft Pty Ltd intends on making the organisation more competitive. He has made it clear that he considers current operational performance to be below acceptable level and recently stated: \"Costs are too high and productivity is too low\". Demand for cocoa, the company's main product, is growing particularly in export markets such as countries in the Pacific and the CEO believes that it should capitalize on this. To do so, he believes some changes to working conditions at the company will be required. A reduction of import duty in some proposed export markets would also be required for profitable trading. However. the trade union that represents the workers of the company is well organized and has promised the workers that it will defend their wage levels and working conditions

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