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The newly hired CEO has been investigating the declining performance of Coastal Medical Center (CMC) and was given clear direction by the board of trustees

The newly hired CEO has been investigating the declining performance of Coastal Medical Center (CMC) and was given clear direction by the board of trustees to get the organization back on track. After doing his external and internal assessments, examining the future high- impact, high-probability issues CMC is facing, he has the following 4 broad areas and questions on his mind and wants to discuss at your next meeting. 1. What type of post-acute care (PAC) does CMC provide? o What is its competition in this area? o Who should be involved in strategic planning for PAC services, and at what point should strategic planners involve them? o How will you know if CMC's PAC plan is a success

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