The new-product development process involves a stage in which people think of unlimited ways to produce products that serve customer needs. This stage is knows as _____.

1. groupthink
2. test marketing
3. commercialization
4. idea screening
5. brainstorming

Consumers receive a lot of messages about a particular service or product through the various elements of promotional mix, such as personal selling, sales promotion, advertising, public relations, and social media. Which of the following ensures that the consumers receive the same message through the various promotional elements?

1. The deontological ethical theory
2. Integrated marketing communications
3. Perceptual mapping
4. Exclusive distribution
5. Content marketing

Jasper's Annual Report shows earned revenue of $46,711,705.75 and expenses of $43,507,796.28. This will cause which of the following changes in equity?

1. Equity will decrease $43,507,796.28
2. Equity will increase $3,203,909.47
3. Equity will increase $46,711,705.75
4. Equity will remain the same
5. Equity will decrease $3,203,909.47

Which of the following is a result of globalization?

1. The cultural distance between countries is growing larger
2. The economies of the world are becoming more integrated
3. The economies of the world are becoming more independent
4. It is becoming more expensive to do business globally

Marvelous Makeup is a cosmetics company founded by Elizabeth. What will be the strongest source of that company's culture?

1. The cosmetics industry.
2. The community in which Marvelous Makeup operates.
3. Elizabeth, the founder of the company.
4. The country in which the Marvelous Makeup does business.