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The next action step is evaluating the external environment and then applying two parts of the SWOT - Opportunities and Threats. Include a minimum of

The next action step is evaluating the external environment and then applying two parts of the SWOT - Opportunities and Threats. Include a minimum of two scholarly references and supporting citation. Explain how the below external forces are currently affecting industries in which your company competes as they relate to an increasingly internationally diverse society: o Economic o Technological o Global Explain its marketing and sales goals. (Are they clearly stated and achievable, consistent with its mission and vision statement, and in alignment with the organization's goals?) Justify your rationale of whether or not the marketing, and sales goals align with the organization's goals, and if not, propose a solution on how the goals can better align. Be sure to use research to support your justification. Next, create two parts of your SWOT - Opportunities and Threats (OT). Identify at least 2 Opportunities and 2 Threats (Include this chart in your audit) Opportunities Threats 1. 2. 1. 2. Analyze the chart and recommend the one strategy you feel will improve the organization's competition and bottom line. Include research supporting your recommendation. Walmart is the company

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