The next step in creating an advertising campaign is to place the ad in the local media.

The goal of advertising is to encourage potential customers to purchase your products. It will be much easier to attract customers if your target market has heard about your firm and its products.

YOUR TASK

In the Workspace, indicate how many times you want your ad to run in the local media during this quarter.

DECISION TIP

Since this is just a test market, do not plan on spending more than $20,000.$ The goal is to learn what the market really wants and is willing to pay. Most likely, you will want to revise your advertising campaign based upon the feedback you get from your customers.

More details on Media Placement are available in the Help file. To access this information, click on Media Placement.