The next task we would be doing is to craft our OBJECTIVES for the marketing initiatives. Objectives are drawn to provide direction and set goals for the initiative to do.

Your DMP Objectives should be divided into the ff:

1. GENERAL OBJECTIVE - yours should speak of the whole marketing plan. It should present your primary goal in developing your chosen destination.

2. SPECIFIC OBJECTIVES - yours should present specified goal/s that would give direction to your intended projects to be crafted.

3. INDIVIDUAL