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The next year's budget for Howard, Inc., a multi-product company, is given below: Product A Product B Sales $ 1,890,000 $ 1,377,000 Variable costs 919,800

The next year's budget for Howard, Inc., a multi-product company, is given below:

Product A Product B
Sales $ 1,890,000 $ 1,377,000
Variable costs 919,800 594,000
Fixed costs 500,000 500,000
Net income $ 470,200 283,000
Units 252,000 108,000
Market share 12.5 % 20.0 %

At the end of the year, the total fixed costs and the variable costs per unit were exactly as budgeted, but the following units per product line were sold. Howard analyzes the effects its sales variances have on the profitability of the company.

Product Lines Units Sales Mkt share
A 252,230 $ 1,848,579 15.0 %
B 113,770 $ 1,479,010 17.0 %

Required: (Be sure to indicate whether the variance is favorable or unfavorable.) a. Compute the sales activity variance for each product. b. Compute the market share variance for each product. c. Compute the industry volume variance for each product.

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