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The NFL would like to increase its penetration of the female segment. For management, the decision problem is making a decision as far as what

The NFL would like to increase its penetration of the female segment. For management, the decision problem is making a decision as far as what factors to take into account, how to proceed and selecting an appropriate strategy. Questions: 1. Define an appropriate marketing research problem corresponding to the management decision problem above. 2. What type of research design would you recommend for investigating the marketing research

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