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The Nielsen Station Index (NSI) reports estimates of viewing measures over a range of demographic categories including time periods, programs, and audience size. This includes
The Nielsen Station Index (NSI) reports estimates of viewing measures over a range of demographic categories including time periods, programs, and audience size. This includes 210 non-overlapping areas used for planning, buying and evaluating. This grouping of centralized stations is called Multiple Choice a designated market area (DMA). a total audience. a share of audience. the Portable People Meter (PPM). Households Using Television (HUT)
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