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The Nike name and the distinctive swoosh mark make Nike products easy to recognize. These elements that identify and differentiate Nike s products are referred
The Nike name and the distinctive swoosh mark make Nike products easy to recognize. These elements that identify and differentiate Nikes products are referred to as
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the marketing mix.
the package.
a sales orientation.
valuation.
the brand.
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
