The Nonmarket Environment of McDonald's

Using the McDonald's case as an example, pick another company and perform a similar assessment of the non-market environment surrounding the firm. Use the "Four I's" framework that Baron discusses to structure your evaluation.,,, Please see the attached doc for references/sample

The Nonmarket Environment of Volkswagen Issues News Media: In 2015, the German automaker Volkswagen was found to be participating in an emissions scandal that cost the chief executive his job. Volkswagen has admitted that eleven million of its diesel vehicles were sold worldwide containing software specifically designed to help cheat emissions tests. Environmental Protection Agency Accusations: Has accused Volkswagen of intentionally installing sophisticated software that enabled clean diesel versions of its Passat, Jetta, Golf and Beetle models to detect when they were being tested and emit less polluting exhaust than in actual/real world driving conditions. Airbag Recalls: In 2016, Volkswagen recalled over 680,000 cars in the United States because the Takata made airbags in them were found to be defective resulting in potentially deadly cases. Volkswagen was additionally found to be initially resistant to the U.S. government's efforts for the air bag recall. Interests Parties who have interests in Volkswagen include the customers who purchase and use the automaker's vehicles and the employees all over the world that work in VW's manufacturing plants or corporate offices. Additionally, on a larger scale, the locations in which VW's vehicles are sold such as the U.S and European countries have an economic and environmental stake. Other stakeholders such as regulatory and safety organizations as well as labor unions and environmental protection agencies also hold major interests in the company. Insurers of the company itself hold a major interest in the organization given the high potential for safety related lawsuits that may be filed against the company. Investors and shareholders of the company also hold interests in VW. Institutions Government Institutions (in VW's home country) European Agency for Safety and Health at Work European Foundation for the Improvement of Living and Working Conditions European Environment Agency European Institute of Innovation and Technology Agency for the Cooperation of Energy Regulations Information Volkswagen uses information provided by the EPA and EEA and are used as guidelines when determining the emissions of their vehicles. VW also uses information from consumer protection and safety agencies when establishing safety guidelines for their vehicles. Auto companies such as Volkswagen rely on consumer demand and product preference information provided from company distributed surveys and questionnaires. The company also accumulates information from research studies and consumer trend analysis