The number of units that must be sold for the total revenue to equal the lotal cost is called the qaantity breakeven C. intersect D. parity 12. The part of a brand that can be spoken (leters, words, numbens, and or pronounccle symbola) is called a A. trademark. B. brand mark C. brand name. D, brand E. generic mark 13. Which of the peomotion mix variables is best for promoting expensive products wih houses? A. Publiciny B. Advertising C. Personal selling D. Sales peomotion E. Packaging 14. Costs that are incurred no mater how many units of a product are peoduced or sold B. overhead C. fixed costs. D. variable costs are called E. inflexible costs. 15 Ifa product is experiencing negative profis and the company is spending a great ea of money on advertising tomakeconsumers aware of the productieprodat is mt inthe townglile cycle A. gowth B. docline D. maturity