The number one key to success with surveys or any marketing research is $($pick the best answer$)$

The number one key to success with surveys or any marketing research is $($pick the best answer$)$

Draft mock output before fielding the survey

Have fun!

Do desk research first

Hire a professional

Articulate clearly and stay focused on: the question you are trying to answer, the business decision you are trying to inform

Have a probability sample