The objective is to design a consumer research analysis by gaining insights into consumer behavior.

Subject Area Choices: A-Counterfeit product purchase

2- Research questions that will help you solve the management problem. (1-2 paragraph) 3- Research method: Qualitative Research in-depth interviews or focus group Conduct a qualitative research analysis either an in-depth (1to1) interview with 5 people discussing the issues about the chosen subject ( counterfeit product purchase/chatbot usage/ cocreation)OR focus group. Summarize the results (4-5 pages )