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The objective of creating a brand name is: Group of answer choices to reduce the price elasticity of demand. to reduce the price of the
The objective of creating a brand name is: Group of answer choices to reduce the price elasticity of demand. to reduce the price of the oroduct. to attract rival firms into the market. to ensure a steady supply of the good in the market. to reduce the cost of production of the firm
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
