The objective of management is the maximization of shareholders wealth. This should be the ultimate objective of capital budgeting decisions as well. Let's assume you are hired as a financial adviser for Multiple Industries Corp. Your firm has two options:

Starting an automated footwear manufacturing plant in an emerging market country. The project will have a 30-years life. Assume that all raw materials and production inputs are available in such country. The company will export the finalized shoes to USA. Is it a promising or flawed concept (How)?

Starting a new car rental company in New York. This implies acquiring a new large fleet of passenger cars. The target customers will be the tourists visiting the city. Is it a promising or flawed concept (How)?

State your recommendation to your company in regards to these two options. Feel free to consider some relevant aspects such as currency, taxation, risk, ...