The objective of this assignment is to assess your ability to apply theoretical concepts from strategic management area to the analysis of a firm's strategy and strategic choices over a period of time. Select a company you are interested in and work in the industry in which the company primarily operates. Then answer the following questions. 1. Company Overview: (1 page) a. Which company do you select, and why do you make such a selection? What is the strategic reason for the company selection? b. Provide the company statistics, including firm size, business units, market share, primary products, significant competitors, current issues, etc. 2. Industry Overview (1 page): a. Which industry is the company primarily operating in? How important is that business segment in that industry in your project company? b. Conduct an overview of industry size, profitability, concentration, lifecycle, etc. 3. Environmental Analysis for the selected industry (1 page): a. How might foreseeable political, economical, social, technological (PEST) changes impact the industry? b. What apparent industry trends might change this underlying structure and profitability? (Industry lifecycles) 4. Competitive Analysis for the selected industry (1 page): a. What is the industry's underlying generic structure (Five Forces Analysis), and how the industry structure links to the industry profitability? b. What are the goals, assumptions, strategies, and capabilities of the industry's significant existing and potential competitors and complementors and their likely future behavior? c. What are the industry's critical requirements for future success (Key Success Factors)? 5. Conclusion (1 page) a. Given the above analyses, what strategic options or alternatives are available to companies in this industry, including your selected company and others in the same industry?

This paper must be 5 pages with cohesive words Include a cover page, table of contents, appendix, and reference page

The written assignment must be 1.5 spaced, with 12-point font and 1-inch margins all around. Name of your submission: Last Name_ First Name_Industry Name.docx For the title page, provide the following information: title, course number & section, and name. An appendix can include any reference material you want to add.

Identify at least 5 full length research articles as a basis for your paper. Include these articlesin the reference section in APA format. 2 Grading Rubric Criteria Unsatisfactory/Does not meet Expectations (0% to 50%) of the Allocated Score Satisf