Question
The objective of this question is for you to identify the different types of pricing strategies (or price discrimination) that are found in a retail
The objective of this question is for you to identify the different types of pricing strategies (or price discrimination) that are found in a retail grocery supermarket. Identify a supermarket from which you will collect your data (for example, Woolworths, Coles, IGA or Aldi). Examine the range of products sold within the store and where price discrimination is used to sell these products. List the various pricing strategies across a range of five (5) product categories (e.g. dairy, cereal, specific tinned foods, etc., are examples of product categories). Explain how the pricing strategies used are implemented and are there alternative pricing strategies that can be used instead of the pricing strategy you have identified?
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