The objective of this work is to lead students to reflect on the topics addressed in the article: Sai, S et al (2016) "How Does Bank Pursued a Digital Business Strategy", MIS Quarterly Executive, Vol 15: Iss. 2, Article 4 They should answer the following question: "What can be replicated from the DBS digitization experience to other organizations? Justify your answer using passages from this article. The answer must have 600 words and its writing must be technical, using formal, clear and objective language. Recommendations: Make sure you have no doubts about what you read Search in magazines, b-on or the Internet other articles about these thematic Gather the experiences you considered most relevant and make, whenever possible, the connection between them Make sure the passages you refer to illustrate your position. Reflect on what you wrote. Each student must submit their work, through a word document, in Moodle until the 18ht of December. Report submission is mandatory. The work will be evaluated according to the following criteria: Degree of completeness of the experiences listed (50%) Technical rigor of writing (30%) Structure and graphic presentation (10%) Fulfillment of word ncount (10%)