The oil palm has the highest yield compared to other oil crops per hectare of land. Among major oilseed crops, oil palm accounts for the smallest percentage (5.5 per cent) of all the cultivated land for oils and fats globally, but produces the largest percentage (32 per cent) of total output. The high oil yield of the oil palms has encouraged wider cultivation of the crop. Originally found in West Africa, the oil palm tree is now cultivated across Asia, Africa and Latin America. The palm oil industry creates more than 8 million jobs in Indonesia - the largest palm oil producer.

Describe why consumer attitudes with respect to palm oil (ingredient to a wide range of foods and cosmetics) became negative?

Give an example of a company that has been criticized for using palm oil on a large scale and describe how it reacted to the image crisis.

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