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The old maxim De Gustibus Non Est Disputandum essentially means that preferences are entirely subjective, and should not be disputed. Consumers like what they like.

The old maxim De Gustibus Non Est Disputandum essentially means that preferences are entirely subjective, and should not be disputed. Consumers like what they like. Do you agree with this? Specifically, either support or argue against the notion that marketers are better off taking tastes as a given.

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