Question
The old structure of watching a new TV episode in the fall or catching the rerun over the summer is a discredited model in these
The old structure of watching a new TV episode in the fall or catching the rerun over the summer is a discredited model in these digital days. Netflix, Hulu, Amazon Prime and other streaming services have transformed TV viewing, allowing us to consume programming on our own terms. "Binge-watching" is defined as the practice of watching multiple episodes of a television program in rapid succession, typically by means of digital streaming.
Have you cut the cord on traditional cable and do you subscribe to one or several streaming services? Why do you think "binge watching" a TV series has become so popular? Is binge watching nothing more than the digital age couch potato or another facet of media addiction? Do you consider it a positive feature of modern entertainment or something that is unhealthy?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
17th edition
013449251X, 978-0134461434, 134461436, 978-0134492513
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