The Olympic Games as the world's biggest sport event requires enormous and sophisticated communication system. Samsung is a perfect sponsorial candidate presenting the Wireless Olympics Works, a communications system to support and guarantee the smooth and efficient running of the event. Samsung will provide its latest wireless communications equipment such as the mobile phone watch, the PDA-phone, the digital camera cum mobile phone, the MP3 mobile phone and the its latest model of 4G mobile phone for entire Olympic Games. It also provided wireless communication devices to athletes, officials, media, staff and volunteers. Samsung's expertise in digital wireless communications equipment will be played a vital role in contributing to the successful operation of the Games. These innovative mobile phone technologies provide the Olympic Family with real-time, user location-based information service and interactive communications. Samsung hosts various digital marketing campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its smart mobile technology.