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The Olympics have become a very visible example of a comprehensive integrated communication program. For organizers, primary importance is placed on 4 Multiple Choice advertising
The Olympics have become a very visible example of a comprehensive integrated communication program. For organizers, primary importance is placed on 4 Multiple Choice advertising and personal selling. personal selling and public relations. public relations and publicity. sales promotion and direct marketing. direct marketing and personal selling. *** ADR (+ 1009
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