The onlyeffectiveways for an organisation togain a competitive advantage is either through cost leadership or differentiation- there are really no other effective ways to strengthen the company's competitive position.

Argue for or against this proposition using specific and detailed applications of an appropriate strategic management model, concept or framework from the courseandsupport your arguments by using illustrative examples of organisations that you know from your own experience or observation.

Hint:

NO,

1.Acquiring capabilities through mergers and acquisitions

2.Accessing capabilities through collaborative partnerships

Explain: