Question
The opening case in Chapter 5 of your textbook (pp. 145-151) compares the financial performance of Microsoft and Apple and concludes that Apple had a
The opening case in Chapter 5 of your textbook (pp. 145-151) compares the financial performance of Microsoft and Apple and concludes that Apple had a competitive advantage over Microsoft as of 2016. Your goal is to evaluate the competitive advantage of Apple over Microsoft as of 2019. To do that, access the financial performance data for the two companies over the 2016-2019 period (one good source is Mergent Online, available through the Bentley library website: Mergent Online has data on AAPL as of end Sep 2019, and on MSFT as of end June 2019.
http://www.mergentonline.com.ezp.bentley.edu/companyfinancials.php?compnumber=12161 http://www.mergentonline.com.ezp.bentley.edu/companyfinancials.php?compnumber=46247 ),
evaluate the two companies' performance, and answer the following question:
Does Apple have a competitive advantage over Microsoft as of 2019?
If yes, what are its drivers?
If not, what has changed over the past three years?
Your report should not exceed two double spaced pages. Include your name, section and major in the header of the page. Please attach up to two pages of tables and/or graphs in support of your analysis and conclusions (you can fit more than one table on a page).
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