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The opening Chapter 7 scenario involving AT&T illustrated how a corporation can use the court of public opinion to win a case the contentious relationship

The opening Chapter

7

scenario involving AT&T illustrated

how a corporation can use the court of public opinion to win a case

the contentious relationship between consumers and the company

the fact that legal counsel usually ignores public relations counsel

the telecomm giant's heavy

-

handed approach to those who engaged with the brand

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