The Organization in this topic is National Association of Realtors.

• Digital Content: How much of your organization's revenue is generated online? What digital content do you currently provide to customers (or channel partners)? What other content could you provide that customers (or channel partners) would value or pay for?
• Experience: Do you know how good your customer experience is? What aspects of your digital customer experience do customers like? What aspects do they find frustrating? Who has the best customer experience in your industry? What improvements would make the most difference?
• Platform: How good are your internal digital platforms? Who owns them? How can you expose more of your internal digital platforms to your customers to improve their experience? How can you better leverage the market for your platforms, for example, the Cloud, software as a service, partners, external data, etc.? How good are your partners' platforms?