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The organizational function and set of processes for creating, communicating, and delivering value to customers and managing customer relationships in ways that benefit the organization
The organizational function and set of processes for creating, communicating, and delivering value to customers and managing customer relationships in ways that benefit the organization and its employ
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Contemporary Strategy Analysis Text and Cases
Authors: Robert M. Grant
9th edition
978-1119120841, 1119120845, 978-1119120834
