The organization's internal and external stakeholders should be involved in constructing the SWOT analysis to ensure its comprehensive assessment. The SWOT analysis is valuable since it is unique to each organization's business structure. No organization is the same; it will have unique strengths, weaknesses, opportunities, and threats. Healthcare organizations' internal stakeholders include department leadership, the marketing team, providers, clinical leads, and administrative division leads. External stakeholders would consist of patients, patient decision-makers, and vendors. Each stakeholder would bring a different perspective to the SWOT analysis