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The orientation is reflected by the question What can we make or do best, while the is reflected by the question What do customers want
The orientation is reflected by the question "What can we make or do best," while the is reflected by the question "What do customers want and need?"
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Essentials of Management
Authors: Andrew J. DuBrin
9th Edition
538478233, 2900538478235, 978-0538478236
