The other strategy could be to develop a completely distinct product line. This would allow Nike to

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The other strategy could be to develop a completely distinct product line. This would allow Nike to develop sustainable products without affecting their main products. It could target specific green consumers and seek to develop a niche branding strategy for products that are ecologically friendly. However, this approach may reduce the size and effectiveness of sustainable efforts and could appear as ‘greenwashing,’ if it is not a material component of the firm.

briefly explain how related diversification should be used by the Nike. 3 Advantages and disadvantages