The our text, Corporate Innovation, in Chapter 5, topic heading "Iteration: The Secret Sauce," pp 134-142, the authors state, "Iteration is what all great innovators do as they transform rough concepts into published products and services." Quiz: Discuss/describe the Three-Step Iteration process and how the process may apply to your team's innovation concept generation process that may include brainstorming, imagining future states, etc. to generate an optimized innovation concept. This quiz is about YOUR assimilation and understanding of the Three-Step Iteration process and YOUR discussion and description of its implementation