Question
The Outdoor Sports Company produces a wide variety of sports equipment. Its newest division, Golf Technology, manufactures and sells a single productAccuDriver, a golf club
The Outdoor Sports Company produces a wide variety of sports equipment. Its newest division, Golf Technology, manufactures and sells a single productAccuDriver, a golf club that uses global positioning satellite technology to improve the accuracy of golfers' shots. The demand for AccuDriver is relatively insensitive to price changes. The following data are available for Golf Technology, which is an investment center for Outdoor Sports:
Data Table:
Total annual fixed costs | $31,000,000 |
---|---|
Variable cost per AccuDriver | $350 |
Number of AccuDrivers sold each year | 145,000 |
Average operating assets invested in the division | $52,000,000 |
Requirements:
1. | Compute Golf Technology's ROI if the selling price of AccuDrivers is $590 per club. |
2. | If management requires an ROI of at least 20% from the division, what is the minimum selling price that the Golf Technology Division should charge per AccuDriver club? |
3. | Assume that Outdoor Sports judges the performance of its investment centers on the basis of RI rather than ROI. What is the minimum selling price that Golf Technology should charge per AccuDriver if the company's required rate of return is 18%? |
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