The owner of Frank's Fine Foods, a family-owned grocery store, said to his management team following their SWOT analysis, "We're in trouble. We have been the leading grocer in this geographical area, but Wholesome Groceries is opening a superstore a mile away. Our refrigeration system is 15 years old and needs replacing. Our store manager and produce manager are retiring this year. And our employee benefits package is not competitive." A threat to Frank's Fine Foods, per the SWOT analysis, is that Multiple Choice they have been the leading grocer in their geographical area. Wholesome Groceries is opening a superstore nearby. their refrigeration system is old and needs replacement. key personnel are retiring. their employee benefits package is not competitive